Lifestyle
Meta adds podcast tools to Threads for creators and listeners: banners, episode cards, saved episodes and Insights
On September 16, 2026, Meta announced new podcast tools for its Threads app. Creators get new ways to promote their shows and see how they perform, and listeners can save episodes. This article covers what Meta announced and what it means for everyday users.
About 4 min read
What Meta announced
On September 16, 2026, Meta published a post on its newsroom announcing new podcast tools for Threads. Meta said the tools are designed to make it easier for creators to share their shows, bring listeners back and spark conversation. According to Meta, profile banners, episode link cards, transcript and guest cards, new-episode reminders and Podcast Insights began rolling out that day, with "more to come".
Meta also said Threads is already a place where people connect over podcasts, and that these updates make it easier to join conversations about favorite shows. Note that this is Meta's own description of its product, not a third-party assessment.
Read the full description
Sources are collected, independently checked, then reviewed by Jev.
New features at a glance
| Feature | Main audience | Meta's description |
|---|---|---|
| Podcast banner | Creators | Can appear on profiles and posts, making it easier for listeners to find the show |
| Episode picker and link cards | Creators | Showcase a favorite episode; podcast links appear as tappable cards |
| Transcript, video and guest card posts | Creators and listeners | For sharing highlights and special guests |
| Saved episodes | Listeners | Save episodes seen in the feed |
| New-episode reminders | Creators | Optional automatic notifications reminding creators to share new episodes |
| Insights | Creators | Shows the reach (how many people Threads brings to the podcast) and engagement (how they interact with it), including clicks and saves |
What it means in practice for everyday users
For listeners, the most direct change is the ability to save podcast episodes seen in the feed and come back to them later. They may also see podcast content more often in the feed in the form of cards, transcripts or guest introductions.
For podcast creators, the tools Meta describes focus on three things: making shows easier to discover (banners, link cards), reminding themselves to keep promoting (optional new-episode reminders), and understanding the results Threads delivers (Insights including clicks and saves). New-episode reminders are opt-in, so creators who don't want the notifications don't need to turn them on.
What remains unclear
- Rollout scope: Meta's announcement does not list the regions or languages covered.
- Eligibility: the announcement does not say which accounts can use podcast banners or Insights.
- Future features: Meta only said there is "more to come", with no details or timeline.
Frequently asked questions
When were these Threads podcast features announced?
Meta announced them on its newsroom on September 16, 2026, and said the features began rolling out that day.
Which features can regular listeners use?
According to Meta, listeners can save podcast episodes they see in the feed, and will see content creators share as link cards, transcripts, videos or guest cards.
Are new-episode reminders turned on automatically?
According to Meta, these are optional automatic notifications that creators can choose to turn on to remind them to share new episodes with their audience; they are not mandatory.
What data does Insights show?
Meta said Insights shows the reach and engagement Threads drives for a podcast, including clicks and saves. The announcement did not list other metrics.
Can users in Taiwan or Hong Kong use them now?
Meta's announcement does not specify rollout regions, so this cannot be confirmed. Go by what actually appears in your own Threads app.
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