Lifestyle
Meta Reports Progress on 'One Step Ahead' Anti-Scam Campaign in Asia-Pacific: 18 Markets, 25+ Partner Organizations
On September 29, 2026, Meta reported progress on its Asia-Pacific anti-scam education campaign, saying it has reached more than 303 million people while promoting account protection tools such as two-factor authentication and passkeys. This article summarizes the figures, tools and Taiwan and Hong Kong partners Meta announced, and what they mean for everyday users.
About 5 min read
What Meta announced
In a September 29, 2026 press release, Meta reported progress on its 'One Step Ahead' anti-scam education campaign. Meta said the campaign launched in 18 markets across Asia-Pacific, was co-designed with more than 25 local government agencies, law enforcement bodies and safety organizations, and is delivered through Facebook and Instagram. Meta said that as scams grow more sophisticated and harder to detect, keeping people safe takes education as well as technology.
According to Meta, since launching in May 2026 the campaign has reached more than 303 million people, with over 1.3 billion impressions and over 1.2 million link clicks. Meta called it one of its largest online safety education efforts in the region. Reach counts the people who saw the campaign. Impressions count how many times it was shown, so one person can account for several. All of these figures come from Meta's own announcement, and no other source has independently confirmed them so far.
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Meta said the campaign rests on three core principles: safety advice should be practical, easy to act on, and come from sources people trust. Its 'Know Your Local Resources' component alone, according to Meta, reached more than 27.4 million people across 14 markets, aiming to connect people directly with trusted organizations in their own country for reporting tools and support.
Six account security features promoted by the campaign
Meta said the campaign promotes security features already available in its apps. The table below summarizes Meta's description of each feature.
| Feature | Applies to | Meta's description |
|---|---|---|
| Two-factor authentication | Meta apps | Adds a second check at login, so a stolen password alone is not enough to sign in |
| Passkeys | Meta apps | Sign in with fingerprint, face or PIN; Meta says they cannot be stolen, shared, guessed or reused |
| Security Checkup | Guides users through strengthening their account in minutes | |
| Privacy Checkup | Meta apps | Control who can see, message and contact you |
| Linked-device alerts | Alerts you to suspicious logins, unauthorized web clients or account-linking scams | |
| Group settings | Choose who can add you to groups |
Partners in Taiwan and Hong Kong
According to the partner list Meta published, its partners in Taiwan are MyGoPen, the Criminal Investigation Bureau and ADI. In Hong Kong, they are the Anti-Deception Coordination Centre (ADCC) and Cyber Defender.
Other partners listed by Meta include Scamwatch in Australia, run by the Australian Competition and Consumer Commission; Japan's National Police Agency; the Singapore Police Force and National Crime Prevention Council; Netsafe in New Zealand; and India's National Cyber Crime Reporting Portal, among others.
What it means for everyday users
- The campaign itself is not new technical protection but an education effort. Its real protective effect depends on whether users actually turn on the relevant features.
- For users in Taiwan and Hong Kong, the local organizations on the list can serve as a reference for verifying information and seeking help.
- Meta said the campaign will continue through the end of 2026, with new tools, localized resources and more partnerships, but has not disclosed specifics or timelines.
- Meta said people can learn how to protect their accounts at its Scam Protection Center.
Frequently asked questions
What is 'One Step Ahead'?
It is Meta's anti-scam education campaign in Asia-Pacific. According to Meta, it launched in 18 markets with more than 25 government, law enforcement and safety organizations, promoting account security tools and local support resources through Facebook and Instagram.
Is the figure of 303 million people reached reliable?
It is a figure Meta published in its own press release, alongside more than 1.3 billion impressions and more than 1.2 million link clicks. No independent source has confirmed it, and reach and impressions do not mean users actually turned on security features.
Which organizations in Taiwan are involved?
According to the list Meta published, its partners in Taiwan are MyGoPen, the Criminal Investigation Bureau and ADI.
Do I need to pay or install new software?
Two-factor authentication, passkeys, Security Checkup, Privacy Checkup and the WhatsApp settings Meta promotes are all existing features within Meta's apps. This article does not recommend buying any product.
What comes after the campaign?
Meta said the campaign will continue through the end of 2026 and that it will roll out new tools, localized resources and more partnerships in the region, but it has not released details.
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